QDA Brand Identity Rationale

The QDA brand is about sharing and care, a responsibility that the population needs to come together if the causes of diabetes are to be tackled. The logo takes the family as its core reference, mother, father, and child; this is representative of the people of Qatar as a whole.

The single flowing line portrays the link across the generations and how all can help each other with hope, support, and dedication to have a better life.